Live Broadcast — Market Research 2024–25

Consumer
behavior
decoded.

DATASET: Q4 2024 — Q1 2025
SAMPLE: 12,400 RESPONDENTS
SIGNAL: CONSUMER BEHAVIOR TRENDS
STATUS: BROADCASTING

Scroll to tune in

// 01 — Channel Frequency

Where attention lives across platforms

Consumer attention is finite. These channels capture the highest signal in 2024–25, mapped by primary weekly engagement rate.

Short-form video

87%

Social commerce

74%

Podcast / audio

68%

Creator newsletters

61%

Long-form video

53%

Traditional display

41%

Search intent

29%

// 02 — Trust vs. Spend Signal

Brand trust mapped to purchase frequency

Each node is a consumer segment. Hover to decode their frequency, trust index, and dominant purchase driver.

High frequency (>8×/mo)

Mid frequency (3–7×/mo)

Low frequency (<3×/mo)

// 03 — Decision Anatomy

What drives the final purchase decision

Six purchase drivers ranked by influence weight across all segments. Hover each arc.

// 04 — Key Signals

What the data broadcasts

3.2×

Consumers trust peer content over brand content when making purchasing decisions

67%

Of Gen Z buyers research via short-form video before any search engine query

11s

Average brand attention window before scroll-off in a social feed environment

Paid media value of top-tier social proof — yet it outperforms paid 3:1 in trust conversion

82%

Of repeat purchases are driven by post-purchase experience, not product quality alone

↑44%

YoY increase in social commerce conversion from creator-led product launches since Q1 2024

// End Broadcast — CH—005

Signal received.
Now act on it.

Consumer behavior shifts before brands respond. These signals are already moving. The question is whether your strategy is tuned in.

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Consumerbehaviordecoded.